Ice Watch Overview
An exterior assessment of Ice Watch, by Chris Warner:
“This summer time, style is all about daring and vibrant colors in addition to color matched equipment. There are numerous completely different kinds to select from, sourced from everywhere in the excessive road, which will all make your outfit contemporary and “completely different”. All of us put on a watch, and a few folks have a couple of and so I want to, thus, take this chance to clarify to you why you must uncover the world of Ice Watch.
As Described on the web site of Ice Watch UK, www.icewatchatidentity.com the official web site for the UK Devoted Retailer, the model evolves as such:
“The Ice Watch model was born in 2007 by designers, and founders, Jean-Pierre Lutgen, Polly Yu & Christy So. Designed in Belgium, they’re very prime quality plastic strap watches accessible in a spread of various colors, supplies and designs. One design consistency is using the chromatic line of descending colors all through each assortment, guaranteeing there’s a color choice to fulfill all. Described by Ice Watch, we’re an “worldwide, intercultural, intergenerational” watch, the place we’re another and reasonably priced style watch model that has a robust id, each within the UK and globally. Ice Watch has been seen because the “must-have” merchandise amongst varied model influentials, the place we proceed to place creativity and shopper satisfaction earlier than any ‘in the end meaningless’ logistics. Relaxed, but formal, daring, but constant, discover your color and elegance…”
They conclude their branding with their slogans: “Be Vibrant, Be Distinctive, Be Ice Watch” “Change. You Can.”
After studying the extract I need to thus delve into what they describe as a “sturdy id”. Having accomplished some analysis, and discovering a web page on their web site I can simply see that quite a few celebrities favour Ice Watch, corresponding to Amanda Righetti, Paris Hilton, Evan Handler, David Guetta and The Saturdays girlband, to call however a small few. Equally, Ice Watch is offered in tens of nations. Having stated that you could be suppose I’m contradicting my “distinctive” declare, however Ice Watch don’t promote explicitly, however as a substitute sponsor occasions, and so they make their presence recognized via their sturdy shopper repute. Such examples embody sponsoring a Method 2 group, to being named as a Finalist on the UK Jewelry Awards Watch Class, shedding solely to Citizen, who satirically manufacture the Ice Watch Miyota actions.
I point out the girlband The Saturdays, the place to notice, the Ice Watches had been worn all through the music video of their new UK hit “Lacking You”, the place the band members talked about that they every “have their distinctive color and elegance, the place they (the Ice Watch watches) accessorised accordingly to their outfit.”
Ice watches have additionally been seen on the entire main catwalks world wide, main to varied different copy cat manufacturers, the place Ice watch has managed to remain present and forward of the style development with their frequent new designs and colors, relying on the varied seasons and different elements.
Contemplating their declare of being an “worldwide, intercultural, intergenerational” model, I’ve full confidence that the model is right here to remain, and can proceed to rock the style world all through. One assortment, specifically Ice World, was designed close to the Fifa Soccer World Cup in South Africa 2010, the place every design had a flag of all of the completely different international locations, and their web site gave a recreation by recreation match of 1 nation’s respective watch versus the opposite, inviting clients and members of their 15000 sturdy Fb group to remark and reply in regards to the occasion that finally resulted in Spain being the winners. Equally, they’re undoubtedly “intergenerational”, the place there are over 100 watches to select from, some with a neon look, to others which have Swarovski Crystals on them, to the peaceable Pastel colors. Costs additionally differ from some being as low-cost as £50, to others close to £200. The colors accessible are various and every watch is available in completely different sizes, the place they vary from the cumbersome XXL vary, at 52mm diameter to the Sili small sizes, at 38mm extensive, being 100g and 32g respectively.
The color vary is contemporary, present and constant all through, being a necessary for all seasons as they provide a sky blue, neon inexperienced, girly pink and a alternative from the numerous different colors, as they construct collections, corresponding to Ice Love, Summer season and Winter, throughout particular occasions and occasions of the yr. There are 2 main band kinds, the versatile silicon straps and the stable plastic bands, the place from a clients viewpoint, all of them make the watches accessible to all ages, genders and life.
Along with saying how various they’re and the way revered they’re as a shopper assured model, such fame does include its knock on results. With out degrading different manufacturers – although I’m knowledgeable that Ice Watch has now taken motion towards them – that manufacturers corresponding to Avalanche, Jonas Brothers and Cobra are merely cheaper, lesser high quality variations that needs to be instantly ignored. From a non-biased view, additionally, I hear of the model Toy Watches, however personally I favor Ice Watch, the place their extra reasonably priced value, arguably higher shopper confidence and their quirky “distinctive” look offers me full backing for the model I’m writing a assessment for. Once more, I take this chance to advise you that you must uncover the world of Ice Watch.
Earlier than concluding on an inevitable excessive, I want to additional share with you about their current actions. The Ice Watch UK web site is an superior flash based mostly web site with common updates with photographs from across the Ice Watch group, the place it affords the buyer to offer their actual time suggestions and the model invitations you to share your watch with others. Personally, such options make the model so private and completely different to the opposite common ones. www.icewatchatidentity.com is the Official Devoted web site for the UK, the place I encourage you to analyze and “Uncover the world of Ice Watch”, the place your personal opinion is clearly the one which counts, and never mine.
Simply bear in mind “Be Vibrant, Be Distinctive, Be Ice Watch”
Discover yours at www.icewatchatidentity.com 🙂 “