Greek Licensing Protects – The Integrity & Fame of the Faculty Fraternity & Sorority System
Greek emblems are registered with the USA Patent and Trademark Workplace by the every group to guard the integrity and possession of their revered property together with their crests, coats of arms, group identify and Greek letters in addition to some other insignia particular to the group. The precise Nationwide or Worldwide group holds unique trademark rights and never a person member inside the Fraternity or Sorority. A standard false impression is that some people really feel that as a result of they’re a member of mentioned group, they’ve the rights to make use of trademarked property for their very own use. That is incorrect.
Within the late 80’s, faculty Fraternal organizations started the method of banding collectively to develop a system to assist shield their names and have management over what’s being distributed to their members. This motion to assist the expansion of the Greek neighborhood and shield their picture, repute, in addition to their elementary mission was the start of as we speak’s Greek Licensing program. The objective of Greek Licensing is to supply a range of top quality services and products at an inexpensive value whereas serving to preserve the constant use of emblems and sure high quality management requirements.
For the previous decade, Affinity Advertising and marketing Consultants (AMC) administers using emblems for a few of North America’s largest Fraternity and Sorority organizations. AMC at the moment represents 71 Greek organizations and honorary societies which comprise of greater than 330,000 college students and over 5 million households all through the USA and Canada.
To be an formally licensed producer or retailer and distribute services and products resembling Fraternity & Sorority merchandise, an organization should first be authorised by the precise organizations to whom the emblems are used. Licensed distributors should adhere to strict pointers set forth to guarantee that merchandise make the most of the official colours and logos of every taking part Greek group within the method they had been indented. For this privilege, licensed distributors pay royalties to the respective group for the proper to appropriately use their emblems. These royalty funds help the organizations in funding scholarships, programming and distinctive providers to their membership.
Educating the membership on the deserves of Greek Licensing and instructing them to buy merchandise from solely licensed distributors is paramount to the success of all events concerned. The Greek neighborhood firmly opposes any product or design that makes an attempt to glorify alcohol, hazing, sexism, racism or some other picture that conflicts with every group’s mission assertion. Every member of the group has the accountability to stick to their group’s laws concerning licensing and on the identical time assist police the trade for trademark infringement. College students ought to and act regionally by holding one another accountable to buy merchandise solely from a licensed distributors and globally to insure that their group’s future repute and branding message is sound.